Thursday’s Broadcast Ratings: FOX Rides NFL Preseason to Victory

  

nielsen ratings
(fast national numbers for thursday, august 18, 2011)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night:

[EDITOR’S NOTE: Due to the nature of live sports, Fast Nationals for FOX are approximate. Due to local NFL preseason preemptions, Fast Nationals for CBS are inflated.

FOX (8.36 million viewers, adults 18-49: 3.0, #1) was the network to beat on Thursday with its coverage of the “NFL Preseason: Philadelphia vs. Pittsburgh” (8.36 million viewers, adults 18-49: 3.0, #T1).

CBS (6.95 million viewers, adults 18-49: 2.0, #2) then claimed the silver with its mix of “The Big Bang Theory” (7.30 million viewers, adults 18-49: 1.9, #T3), “Rules of Engagement” (6.50 million viewers, adults 18-49: 1.9, #T3), “Big Brother 13” (7.97 million viewers, adults 18-49: 3.0, #T1) and “The Mentalist” (5.99 million viewers, adults 18-49: 1.2, #T7).

Next up was ABC (5.30 million viewers, adults 18-49: 1.5, #3) with its all-original lineup of “Wipeout” (6.70 million viewers, adults 18-49: 1.9, #T3), “Expedition Impossible” (4.58 million viewers, adults 18-49: 1.3, #6) and “Rookie Blue” (4.63 million viewers, adults 18-49: 1.2, #T7).

Meanwhile, NBC (2.51 million viewers, adults 18-49: 0.8, #4) was out of the hunt with its repeat mix of “Community” (2.17 million viewers, adults 18-49: 0.6, #13), “Parks Recreation” (1.83 million viewers, adults 18-49: 0.7, #12), “The Office” (2.51 million viewers, adults 18-49: 1.0, #T9), “30 Rock” (2.45 million viewers, adults 18-49: 1.0, #T9) and “Law Order: Special Victims Unit” (3.05 million viewers, adults 18-49: 0.9, #11).

And finally, rebroadcasts of “The Vampire Diaries” (1.12 million viewers, adults 18-49: 0.4, #14) and “Plain Jane” (0.92 million viewers, adults 18-49: 0.3, #15) on The CW (1.02 million viewers, adults 18-49: 0.3, #5) closed out the evening.

Week-to-week changes (adults 18-49): Wipeout (0.0%),
Big Brother 13 (-6.3%),
Rookie Blue (-14.3%),
Expedition Impossible (-18.8%).

In late-night metered market ratings (via NBC’s press release):

In Nielsen’s 56 metered markets (with Kansas City currently delayed), household results were: “The Tonight Show with Jay Leno,” 2.2/6; CBS’s “Late Show with David Letterman,” 2.0/5; and ABC’s combo of “Nightline,” 2.9/7; and “Jimmy Kimmel Live,” 1.3/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3; “Late Show,” 0.6/3; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.5/3 with an encore.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.0/4 in metered-market households) trailed CBS’s “Late Late Show with Craig Ferguson” (1.1/4 with an encore). In the 25 markets with Local People Meters, “Late Night” (0.4/3 in 18-49) tied “Late Late Show” (0.4/2 with an encore).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.6/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/19/10):

Coverage of the “NFL Preseason: Patriots at Falcons” (5.56 million viewers, adults 18-49: 2.0, #2) proved to be enough for FOX (5.56 million viewers, adults 18-49: 2.0, #1) to take home the adults 18-49 crown on Thursday.

CBS (6.62 million viewers, adults 18-49: 1.7, #2) then had to settle for second place with a new “Big Brother 12” (7.45 million viewers, adults 18-49: 2.5, #1) followed by repeats of “CSI: Crime Scene Investigation” (5.61 million viewers, adults 18-49: 1.2, #T6) and “The Mentalist” (6.79 million viewers, adults 18-49: 1.4, #5).

Next up was ABC (5.71 million viewers, adults 18-49: 1.5, #3) with a repeat of “Wipeout” (6.57 million viewers, adults 18-49: 1.8, #3), a new “Rookie Blue” (6.43 million viewers, adults 18-49: 1.7, #4) and the launch of “Nightlineprime: Secrets of Your Mind – Why We Do What We Do” (4.15 million viewers, adults 18-49: 1.2, #T6).

Meanwhile, it was all repeats on NBC (2.95 million viewers, adults 18-49: 1.0, #4) with its mix of “Community” (2.59 million viewers, adults 18-49: 0.8, #12), “30 Rock” (2.63 million viewers, adults 18-49: 0.9, #11), “The Office” (2.64 million viewers, adults 18-49: 1.1, #9), “Parks Recreation” (2.31 million viewers, adults 18-49: 1.0, #10) and “Law Order: Special Victims Unit” (3.77 million viewers, adults 18-49: 1.2, #T6).

And finally, repeats of “The Vampire Diaries” (1.60 million viewers, adults 18-49: 0.5, #T13) and “Moonlight” (1.40 million viewers, adults 18-49: 0.5, #T13) on The CW (1.50 million viewers, adults 18-49: 0.5, #5) rounded out the evening.

In late-night metered market ratings, NBC’s “Leno” (2.4/6) took top honors over ABC’s “Nightline” (2.6/6) and CBS’s “Letterman” (2.1/5). Rounding out the night then were “Kimmel” (1.3/4) on ABC “Ferguson” (1.1/4) on CBS and “Fallon” (1.2/4) and “Daly” (0.6/3) on NBC.

Source: Nielsen Media Research

From: http://www.thefutoncritic.com/ratings/2011/08/19/thursdays-broadcast-ratings-fox-rides-nfl-preseason-to-victory-793304/broadcast_20110818/

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