Big Brother 13
Tops The Charts
Sunday at 9/8c on CBS
The Premiere of Big Brother 13 topped the charts in all key areas. With this kind of response there is no doubt that viewers have high expectations for the Big Brother 13 season.
Even though the season got off to a wonderful start in the ratings the jury is still out on the season to come. Already a marque member of cast, Dick Donato is gone leaving viewers to wonder about what else is to come.
Premiere of “Big Brother” Up in Viewers, Adults 18-49, Adults 18-34 and Adults 25-54 versus Last Summer
Best “Big Brother” Premiere in Viewers and Adults 25-54 since 2005 and in Adults 18-49 since 2007
“Big Brother” Is the #1 Program of the Night, Topping “Expedition Impossible” And All Other Reality Competition
CBS Wins Thursday in All Key Ratings Measures
Last night’s premiere of BIG BROTHER 13 outperformed last summer’s inaugural broadcast in viewers, adults 18-49, adults 18-34 and adults 25-54 and was Thursday’s #1 program in all key ratings measures, according to Nielsen preliminary live plus same day ratings for July 7.
BIG BROTHER THURSDAY (P) was first in households (4.6/08), viewers (7.71m), adults 25-54 (3.3/09), adults 18-49 (2.7/08) and adults 18-34 (2.3/08). Compared to the BIG BROTHER 12 THURSDAY premiere at 8:00 PM on the same night last year, CBS was up +5% in both households (from 4.4/08) and adults 18-34 (from 2.2/08), +14% in adults 25-54 (from 2.9/09), +8% in adults 18-49 (from 2.5/09) and added +340,000 viewers (from 7.37m, +5%).
This is the best delivery for a premiere episode of BIG BROTHER in households and adults 18-49 since BIG BROTHER 8 in 2007; in adults 18-34 since BIG BROTHER 7 in 2006; and in both viewers and adults 25-54 since BIG BROTHER 6 in 2005. BIG BROTHER 13 THURSDAY was the night’s #1 program in households, viewers, adults 25-54, adults 18-49 and adults 18-34.
From 9:00-10:00 PM, BIG BROTHER easily topped “Expedition Impossible” in viewers (vs. 5.52m), adults 18-49 (vs. 1.6/05), adults 18-34 (vs. 1.3/04) and adults 25-54 (vs. 1.9/05).
BIG BROTHER also beat the night’s other reality competition, including “Wipeout” and “So You Think You Can Dance,” in all key ratings categories.